It’s Sundress Season!

Hey friends, I hope you’re all staying well!  I know this time can be difficult, but I’m starting to see a light at the end of the tunnel and I hope you all can as well.

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One way for me to look forward and get excited for the summer is sundress shopping! They’re the perfect piece to throw on when you need to look good but you don’t have a lot of time. I found this sundress in an American Eagle store right before Michigan announced it’s stay-at-home order. Thankfully, it’s still available online!

 

Personally, I’m a huge fan of halter top dresses and this one is so comfy! You can adjust the neck however you need to, and the dress doesn’t feel like it’s uncomfortably short. It fluffs out a little at the bottom to give it some shape which I love. Not to mention, this color looks good on LITERALLY any skin tone. WIN WIN WIN.

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The shoes really piece this simple outfit together. I’ve been looking for white mule heels since the Fall and didn’t have much luck. Lucky for me, I was on Nordstrom Rack’s website and found a selection of cute mule heels! These ones are from Marc Fisher and they are fun they were originally $160 but I bought them for $70 (56% off!). Although Nordstrom Rack doesn’t carry this shoe anymore, I found similar and very cute options on DSW.

I hope you’re inspired to look for some bright and fresh summer styles for this season. We have so much to look forward to! Stay safe and healthy!

xo, Brynne

 

Be My Galentine?

So I’m a little late to the Galentine’s Day party… But I’m so ready to serve a little lady power before this V-Day! Nothing screams boldness more than a leather jacket and red pant combo, am I right?

 

 

First, I started off with this cute faux leather jacket from Zara. It’s a little thinner but has enough room to layer thin sweaters and shirts under it. I like the ruffles at the bottom that give it a little more shape, but doesn’t take away from how rebellious it makes you feel!

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I thrifted this graphic tee, but it’s originally from Forever 21! I loved the print and colors, and I’m pretty sure it cost less than $3. I’ve said this before and I’ll say it again: you can find so many cute graphic tees when you thrift! I always start there first.

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My pants are from TJ Maxx, and they’re the brand Joie. This pair also comes in French Blue which you can find online, and there are definitely more of my red pair in stores. I linked a pink/red pair of similar pants from the Joie website below.

Last but not least, I got my shoes last season from Nordstrom Rack and they are the brand Sam Edelman. They have such a fun and funky variety of shoes, and they’re all so comfortable. You can get them for a very reasonable discount at Nordstrom Rack. I’ve linked a couple pairs below that are almost the exact pair I have from the Nordstrom Rack website (and many of them are on sale!)

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I hope you had fun with your ladies this weekend, ate a lot of sugar, and felt confident. I cannot wait to see how you take your Galentine’s Day fashion into the future! (Make sure to click on the pictures below to get the website links.)

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xo, Brynne

 

Grow Your Audience Using Hashtags

From the birth of Instagram, hashtags have existed along with it. Honestly, they have a bad rep… unless you know how to use them.

Yes, we all know how annoying it is when someone takes a picture of their latte and hashtags: #workinggirl #coffeequeen #ootd #sundayfunday or other words that are otherwise infuriating to scroll through. But guess what? It doesn’t have to be like that.

Hashtags are incredibly important for growing your audience. You can be widely successful with them if you understand how they work. Here are some tips to growing your audience on the gram.

  1. Start Local. If you’re a small business, an artist, or another form of entrapeneur, throwing around hashtags such as #business, #boutique or #theatreartist are not going to help you. There are thousands to millions of pictures with these hashtags! You can easily narrow down who sees your posts by making it local. For example #Tulsabusiness #BostonBoutique #DetroitTheatreArtist. Each of these hashtags have MUCH smaller posts attached to them, but the people who you want seeing your posts will be able to find you! Otherwise, your posts will get lost with the other people who claim to be an #actor, #businessowner, or #marketingstrategist.
  2. Be Specific to the Post you Make. If you took a picture of yourself at the beach, would putting the hashtag #catstagram be an ideal choice? I don’t think so. Take this photo below for example! I’m not just on a beach, I’m in Carmel, California, on part of the California State Route 1 drive. That’s so specific, right? Some hashtags I could use here are #carmelcalifornia #californiastateroute1 #californiaroadtrip #carmelbeaches, etc. If I was trying to focus my hashtags on the fashion aspect of this picture, I could include brand names such as #americaneagle #springsweet, etc.
  3. Don’t Use General Hashtags. If I was at the beach, I wouldn’t use #beach or #sun. Again, where are you? Are you on vacation? Can you hashtag a brand of the swimsuit you’re wearing? The more specific, the better! Millions of people have already used #beach and it takes even more work to be found with general hashtags. In addition, many of the #basic #hashtags have many spam accounts attached to them who copy and paste comments on to your post. As a fashion blogger, I used to get tons of comments asking me to collaborate with brands or asking if I wanted a discount on their products which is the most frustrating thing in the world. Be less general to avoid spam! Since I’ve stopped using those general hashtags, I have received barely any spam comments.
  4. Search for Hashtags in Your Niche. You can use the Instagram search bar to see how many posts have used a certain hashtag. I highly recommend doing this as you can see if your post will get lost or not. Now, popular hashtags aren’t all bad. But if you mix up your hashtags with ones that have millions of posts to ones that only have a thousand or a couple hundred, it will widen your chances of your post being seen.
  5. Mix Up Your Hashtags. I had this bad habit of finding some of my favorite hashtags, making a note on my phone, and copy and pasting the same ones to every post… Bad News. If you use the same hashtags for every post you make, Instagram shadow bans you. Shadow banning is when Instagram senses an account is a spam account and hides your posts on the hashtags you’re making. Therefore, all that research you did was for nothing! I suggest making multiple, RELEVANT hashtag groups and switching them up every time you post. This also gives your post the chance to be seen by more people.
  6. You Don’t Need To Use the Maximum. Instagram allows you to use 30 hashtags per post. You don’t have to use all 30! Again, sometimes using all of them just for the sake of using them is not as helpful as using 10 powerful hashtags for your page. Switch up the amount of hashtags you’re using in protection of being shadow banned.
  7. Put Hashtags in the Caption. When you post hashtags in the caption, the hashtags will be just as fresh as the post is. Sometimes hashtags aren’t as useful when you post them in the comment section because your post has already been live for as long as it took you to write the hashtags. If you don’t want your hashtags to be as seen on your post, find a way to put them at the bottom and add a symbol so they are separated between your caption and your hashtag section.

I hope this post was helpful for those who are wondering how the heck to use hashtags! I started as the most ANNOYING hashtagger and after doing my research, hashtags have helped be get up to 45% of my audience engagement from a singular post, none of which followed me at the time. If you’re trying to expand your audience, do the work! I can guarantee it has been so helpful to my growth as blogger.

xo, Brynne

Brown is boring…Just Kidding!

TWO DAYS BEFORE CHRISTMAS? Time is flying by this month!

As a brunette, I’ve never been keen on wearing brown as a staple in my outfits, but this is one of the few times I’ve found a brown top that I love wearing!

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I really enjoy the silky quality of the top, and the white polka dots help give it some contrast. The trumpet sleeves also give the shirt shape even though it has a lot of flow to it. The buttons are a simple detail that top off the shirt.

Everyone needs a solid, dark pair of skinny jeans as a staple in their wardrobe. These high waisted dark skinnies are super comfortable and make my top pop in comparison to the dark wash.

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Once again, statement earrings are the key to a fun wardrobe! It’s so easy to use them and make the overall outfit so much more interesting! I love the tassels mixed with the gold colored metal in the earrings. They pair so well with the silky top! I also love adding a little bit of accessory flare with the stone-patterned beaded bracelet!

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This whole outfit was styled with pieces from Urban Found! If you are in need of getting some last minute presents before Christmas, Urban Found is the cutest place with affordable clothing/accessories. They have three locations in West Michigan: Holland, South Haven, and Saugatuck.

Created with RNI Films app
Created with RNI Films app

Overall, taking these pictures in this greenhouse was so magical! Little would you know that it was 20 degrees outside when I was nice and warm in here! When it’s two days before Christmas, you don’t really mind the cold weather as much since it puts you in good spirits…

As always, thank you for reading and have a very Merry Christmas Eve Eve!

xo, Brynne

The Best Apparel is FOUND Local

Hello everyone! I’m back from my small blogging hiatus to talk about the upcoming Holiday season! Are you looking for some great winter apparel for yourself or a friend? Lucky for you, I’ve got an amazing source for your Holiday shopping: Urban Found!

Urban Found is a boutique store with 3 locations in West Michigan: Holland, Saugatuck, and South Haven. I’m so excited to share with you the best outdoor outfit that keeps you warm and cute this winter!

For starters, I’m in love with this bomber jacket! It’s made from corduroy fabric with a printed floral design. It’s extremely warm for it’s size and can go with just about any outfit! It’s also got a bit of room to layer smaller sweaters with it.

Under the jacket, I’m wearing a thermal long sleeved tee. It’s lightweight but keeps me warm, and the buttons are cute.

Next up are these jeans! I’m in love with the textured bottoms; they give an extra pop to an outfit in a subtle way. Not to mention, they’re super comfortable and high waisted!

In addition, the accessories complete the outfit! The hat is vegan friendly and can go with just about anything. It’s so soft and doesn’t give me bad hat hair!

Last but not least, the bracelet is one of my favorites! It’s so simple, and I love that you can adjust the wrist to make it larger or smaller. (I have child-sized wrists so this was a win for me!)

I’ve been in love with Urban Found since I moved to West Michigan, and I will always be a loyal fan! What I love about them is their free, bohemian style mixed with a touch of urban chic. The quality of clothing is fantastic and prices are very affordable. I highly recommend checking them out for your Holiday shopping!

As always, thanks for checking out my blog today and have fun shopping! Make sure to check out Urban Found’s website here for more info.

xo, Brynne